Custom gTLDs from ICANN.  TLD is Top Level Domain for the uninitiated.  This action is an important milestone in the development of the Internet fabric.  Even though content controls and even intellectual property protection have been difficult to legislate or control, ICANN can take leadership in helping to deter abuses of the public Internet.  The high price-tag for these custom URLs (universal resource locators – that translate the web name,  www.webname.suffix into a specific IP address – may keep bad guys without deep pockets away for a while.